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Female-oriented comedies tend to make bank at the box office, yet What to Expect When You’re Expecting did moderate numbers, despite its large cast of both male and female performers. Some blame the film’s failure on the horrible marketing, which tried drawing in both the dudes and the ladies for the couple’s event of the year, yet it seems like the ladies were the only ones to show up.
I blame the fading star power of Jennifer Lopez and the fact that the film is based on a self-help book. Hollywood has resorted to books that aren’t even real books for material to adapt to the big screen and we as an audience haven’t reached that level of dumb just yet.
Still, the film will be pushed under the rug as another reverse marketing strategy by Lionsgate, but one that didn’t pan out as well as the most recent Tyler Perry movies.
The film will be coming to Blu-Ray/DVD combo pack with a 1080p video transfer, a 7.1 DTS-HD Master Audio track and the following bonus material:
- Behind-the-scenes featurettes: (The Dudes Unscrewed & What to Expect and the Pregnancy Bible)
- Deleted scenes
What to Expect When You’re Expecting hits shelves on September 11th, 2012.
Click here to pre-order What To Expect When You’re Expecting on Blu-ray for $ $20.95 at Amazon.com, 48% off the $39.99 list price.